GameStop Is Inflating Pokémon’s 30th Anniversary Card Prices By Insane Amounts
Kotaku · 2026-07-01
GameStop has reportedly inflated prices for a special 30th Anniversary Pokémon card set, prompting concerns that the initial cost may still be far below what scalpers will demand. A Reddit user noted the extreme hype, stating, "You better believe scalpers will be charging more than $129 for the ETB." This comment suggests that while the initial price of $129 for the Elite Trainer Box (ETB) is considered high, it could actually be the lowest available price. The surge in collector interest and card appeal is driving rapid market escalation, making it likely that consumers will pay significantly more unless they acquire the product directly from retailers like Target upon release.
*The full article also explores wider trends in Pokémon collecting and market speculation.*