GTA 6’s Extended Look Trailer Seemingly Paid Off For Netflix With Massive Viewership
GameSpot · 2026-09-01
Netflix confirmed that the recent "extended look" trailer for *Grand Theft Auto 6* was its most-viewed title last week, accumulating 31.1 million views. The trailer, classified as an "English-language film," ranked No. 1 in 87 of 93 global regions tracked by Netflix, significantly outperforming the second-place movie, *The Whisper Man*, which had 23.2 million viewers. This "first-of-its-kind" partnership with Rockstar Games saw the trailer debut on Netflix before its release elsewhere, including Rockstar's own YouTube channel six hours later. Netflix, which defines a "view" by total hours watched divided by runtime, has been pursuing such initiatives to boost engagement amid efforts to increase watching time on the platform. The game *GTA 6* is set to launch on November 19 for PS5 and Xbox Series X|S.