K-Pop Stars Are Fueling the Rise of Vietnamese Fashion
Vogue · 2026-07-09
Vietnamese fashion brands are experiencing a significant surge in global recognition, largely driven by K-pop stars and international celebrities. Labels such as La Lune, Fanci Club, Cong Tri, and L Soul have become staples for idols like Blackpink members Lisa and Rosé, Aespa, Babymonster, and the newly debuted Katseye, who wore custom La Lune outfits for their Coachella 2026 debut. This exposure, particularly through social media and high-profile events like the MBC Gayo Daejejeon, has transformed these brands from locally known to internationally celebrated.
Designers like Quách Đắc Thắng of La Lune and Duy Tran of Fanci Club highlight their brands’ agility, experimental silhouettes, and responsive customer service as key factors appealing to K-pop stylists seeking distinctive looks. Tran notably designed and created pieces overnight for Blackpink's stylist in 2020. This success is not limited to Asia; Western celebrities including Olivia Rodrigo, Dua Lipa, Meryl Streep, and Keke Palmer are increasingly seen in Vietnamese designs. The trend is underpinned by Vietnam's robust economic growth, a digitally connected youth culture embodying both global awareness and national pride, and local manufacturing capabilities that allow for quality control and agile production. This cultural moment is helping redefine Vietnam from a manufacturing hub to a source of creative design and innovative fashion.
*The full article also explores the unique heritage and raw aesthetic of Vietnamese fashion, which resonates with Gen Z's preference for authenticity, and the growing potential of the country's wedding industry.*